These are average nacho pants.
The restaurant chain CODA has entered the New York Fashion Week conversation, bringing the “Chip Core” aesthetics.
The company is mixing food and style with a sudden edible accessory: “Chip pants”.
Personalized dresses are designed with integrated compartments to keep potato chips of CDOBA signature, giving easy fashionistas-if it is difficult to lose-access to snacking.
While the pants can hit the runway, they unfortunately will not be available for purchases at any time soon, the company said – but fans can control the model on CEOBABA’s social media channels.
“In each, we are always looking for unexpected ways to connect to consumers and display our products in a fresh, entertaining and aromatic way,” said Kelsey Kraatz, the top manager of the national media company, in a statement.
“With chip pants, we are combining two points of passion of the younger generation – food and fashion – allowing us to engage with this main audience in a fun and memorable way.”
Chip pants considers the brand initiative to further engage General Z and millennium consumers by entering the intersection of food and fashion and indicating that everybody is more than just a place to eat – stating that it is a lifestyle.
A recent study highlighted by the company found that General Z was the “most conscious generation” compared to millennia.
The research pointed out “General Z to fashion with fashion, with a higher percentage identified as aware of trends compared to millennia.”
He discovered that the zoomers are more likely than Millennials (49.1% vs 42.3%) to say that they are “more fashionable than most people” and that they continue with current trends (45.4% versus 40.8%).
People in Instagram posting comments showing new chip pants were ecstatic about the model.
“Okay, but how can I get a pair and is there a shirt that matches a question pocket?” Someone asked.
“These would be perfect for movies,” a person noted.
“Adding this to my Vision Board for this year and throughout the years,” said another.
“Now this is fashion,” wrote one user.
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Image Source : nypost.com