Fans will be on soda.
Coca-Cola has revived its iconic “Share a Coke” iconic campaign for the first time in more than a decade-this time aiming at a younger audience.
Starting from April, cans and bottles Coca-Cola will display the first known names in stores worldwide in over 120 countries.
“The iconic part of a coke has returned and dominated to a global level, celebrating the pure magic that occurs when people relate,” said Islam Eldessouky, Global VP, creative in Coca – Cola, in a statement.
The iconic Share A Coke campaign first started in Australia in 2011 and quickly made a global influence that made everyone speak.
The campaign encouraged clients to connect with friends and loved ones by turning the brand’s bottles and cans into personalized holding and replacing the logo with the first known names.
Now, while Gen Z requires more authentic links in a digital world, sharing a coke hopes that young people will use cans and bottles as a way to connect with others and make new memories.
“Share a coke will encourage this audience to get into the nostalgia of personalizing a head cans as a creative way to show their friends, loved ones, and the community they see – a reminder that all it takes to light a connection is a simple sharing action,” the press release reads.
To adapt to the digital era, the repetition of 2025 of the Share A Coke campaign will integrate digital and real life experiences and will exhibit even more ways to share and arrange your coke.
In the Coca-Cola mobile app, there will be a match a digital Coke center which can also be achieved through QR codes in soda fans can adjust the packaging on their own with additional names.
Fans will also be able to get into “Share a Coke Memory Creator”, which will allow them to create videos, content and memes to share with friends through the app.
“It’s not just about likes and shares … We’re talking real -world moments, amplified,” Eldessouky said.
“Get ready for a whole new level of sharing with fresh experiences and ways to light joy with your crew. We are bringing new channels and experiences to this campaign to help people raise friendships through everyday moments of real life.”
The brand hopes to capture the “spirit of celebrating friendships by turning daily moments into sustainable, separated memories”.
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Image Source : nypost.com